Our Businesses
Serving Fire Departments in the Western US for 40+ Years
Doing Ordinary, Extraordinary
Providing Quality Service since 1997
Water, Mold, and Fire Restoration Services
Asphalt Milling & Soil Stabilization
Pacific Northwest made Mattresses
Investing, Partnering and Stewarding
Traction is a small, focused private investment firm located in Seattle, WA. We look to acquire family-owned, strategically positioned businesses in the Western US with $2 million to $10 million of EBITDA. Unlike the traditional private equity model, Traction looks to provide permanent capital and be long-term owners.
What Makes Traction Different?
Private Equity
Search Fund
C-Suite Operating Experience
•Sometimes – most often board seats
•Searchers don’t typically have this experience
Valuation
•Fair & Flexible
Ownership Period
Plan for Sustained Profitability
Legacy Preservation
WHAT MAKES TRACTION DIFFERENT?
C-Suite Operating Experience
PRIVATE EQUITY
•Sometimes – most often board seats
SEARCH FUND
•Searchers don’t typically have this experience
Valuation
•Fair & Flexible
PRIVATE EQUITY
•High Valuation
SEARCH FUND
•Varies
Ownership Period
•Long-term, no intention of selling
PRIVATE EQUITY
•5-7 years depending on the fund structure
SEARCH FUND
•Varies
Plan for Sustained Profitability
•Invest in resources to grow the business
PRIVATE EQUITY
•Cut expenses (often headcount)
SEARCH FUND
•On the job learning
Legacy Preservation
•We understand the importance in protecting the previous owner’s brand
PRIVATE EQUITY
•Not at the top of the list
SEARCH FUND
•Not at the top of the list